Is $19,55 too much? Let’s look at the counties and the influencer categories were chosen by Plarium, as these metrics have the most important impact on the CPM level. The company preferred to spend advertising budget on YouTube rather than on Twitch – 94% of the influencer marketing budget was allocated on YouTube for the last six months. “RAID: Shadow Legends” was mentioned by 1.25K influencers. The game has got 5.33K mentions, and 4.36K of them are sponsored (81.8%). This money brought the game 442.95M views, so we can count: the CPM of this 6-month campaign is approximately $19.55. This approach is actually relevant to any company that wants to make a big difference and needs its product to become a real banger. See who’s definitely not afraid to plan serious ad campaigns here.
Without any doubt, Plarium is quite generous about “RAID: Shadow Legends”: according to BuzzGuru Analytics, the game’s approximate advertising budget was $8.66 M for the last 6 months. But how does it all influence the game’s performance and what has been done to achieve such a level of popularity? Let’s dive deeper into analytics data using BuzzGuru, the influencer marketing intelligence to discover relevant content creators and analyze competitor’s campaigns. Yes, you’ve noticed the game on YouTube: some creators make exclusive videos, some show short ads. The game is not only profitable for its developer and publisher Plarium but also is highly recognizable and well-known among gamers and adjacent audiences. Being the top-spending on influencer marketing mobile game according to BuzzGuru marketing intelligence, RAID is also named one of the top-grossing games according to AppAnnie. Meet “RAID: Shadow Legends” – a turn-based MMORPG and a gotcha game that constantly gets to different lists of top apps. Not sure whether to set a long-term ad campaign with a large budget for your game on YouTube? Here’s the case that will dispel your doubts.
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